By Anne Brugts, content manager Story Terrace 

Heineken brand ambassador: The Beer Mat

Can you think of a better (though possibly overlooked) Heineken representative than the beermat? This disposable, subservient item has been rather misunderstood. We’re looking beyond the obvious fame-claiming beer bottle, and we’re focusing on its little brother: serving brand ambassador, the beer mat. Enjoy our visual timeline of 150 years of Heineken beer mats. 

 

 

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This month we celebrate 150 years Heineken. What does Heineken mean to you?