We Make It Easy For You To Tell Your Story

Rutger graduated with a degree in Business Economics from the University of Amsterdam and in 2004 started working as a strategy consultant for Booz Allen Hamilton. Three years later he moved to New York for an MBA at Columbia University, after which he became Investment Director at Arle Capital (formerly Candover) in London. In 2013 he quit his job in private equity to focus on his love for history and stories: he founded StoryTerrace. Rutger likes sports and travelling; on the top of his wish list are Australia and Uganda.

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As the StoryTerrace Founder and CEO, Rutger enjoys bringing stories to life.

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A special medal

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I woke up, lying on the road that runs through the south side of Central Park. Two large nurses were bent over looking down at me.

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‘Do you know where you are?’ one of them asked. I didn’t have a clue.

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‘You’re in New York City.’

‘Why?’ was the reply I managed.

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I had arrived in the city a few days earlier to run the world-famous New York City Marathon with five of my friends. We had been training for half a year but that morning, as we drove towards the start in a silent bus filled with nervous competitors, it was easy to feel unprepared.

At this point, the runners with disabilities had already begun their 26.2-mile battle. Some of them were running on one leg and some were using crutches – their resolve was pure inspiration. I knew for sure: nothing was going to stop me from crossing the finish line in the fastest possible time.

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Waiting amongst the crowd of other runners, I listened to the US national anthem blare over the speakers. Then, Mayor Bloomberg fired the starting gun and the mass of runners – myself included – heaved forward. It was sunny and I felt untouchable, running like the wind. I even had a big head start over two friends who had always been faster in training.

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With two-thirds of the race complete, my legs were beginning to feel heavy. But enthusiastic cheers and wild yells pushed me forward; the crowd was absolutely mad. I wasn’t going to walk for even one step, not even on the long stretch through Manhattan and up towards the Bronx. The brave men and women on crutches that I saw in the morning wouldn’t slow down either. When I heard the crowd shouting, ‘Get the hell outta the Bronx,’ in that old-school New York accent, accompanied by roaring laughter, I knew I was almost at the point where the course shifted downhill.

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On the bottom end of Central Park, my sight was blurred but the feeling the end was on the horizon gave me a boost. A friend of mine jumped over the fences, handed me a sports drink and disappeared. I took a gulp, threw away the bottle and hurled myself forward for the last mile. At the same time I tried to work out, unsuccessfully, whether I’d make the time I’d set for myself.

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And then, all of a sudden, there I was. As in a dream, stammering up at two nurses. I tried to stay awake, but couldn’t keep myself present as I moved in and out of consciousness. An ambulance transported me to the nearest hospital, sirens blaring. When we arrived, I realized I couldn’t remember a thing. A scary feeling. Where was I? With whom? And why? I couldn’t remember my parents’ telephone number, which had been the same for over twenty years. Every time I tried to write it down, the result was a few numbers feebly written.

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As the hours passed, my memory slowly returned and my friends showed up at my bedside. One of them had a medal and, to my amazement, said it was for me. I didn’t feel I had earned it, but they insisted, so I said thanks and accepted the gesture. Plus, who knows what stunt they had pulled to get it? After all, a New York marathon medal isn’t that easy to come by.

Seven years went by before I found out the story behind my undeserved token of victory. The fastest runner of all had given up his medal for me.

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Amit is the guiding force behind all of our marketing initiatives at StoryTerrace. Uniquely coming from a chemical engineering background, he brings a methodical approach to creating demand generation systems that optimise by design over time. Driven by a deep personal connection to StoryTerrace’s mission, Amit passionately believes in the importance of capturing everyone’s life story, celebrating the precious nature of each individual journey.

Outside the office, Amit is an avid golfer with a competitive streak, relishing the challenge and camaraderie of the game. He is also a dedicated meditation practitioner, finding solace and clarity through mindfulness amidst the hustle of daily life.

Weitin has over 20 years experience in content operations and brand content, and has previously held senior leadership positions within high-growth global e-commerce, media and publishing companies. Born in Singapore and based in London, she was an established magazine editor/writer before transitioning into content operational roles that allowed her to hone her expertise in scaling content and building business functions from the ground up. A self-professed foodie, Weitin enjoys seeking out new restaurants and eating her way through London in her spare time.

With 8 years of sales experience across media, retail and healthcare industries Moseley has a passion for providing a high level of service and building lasting relationships with clients. Moseley also has a passion for sports – he’s currently undertaking a Master’s in sports law. Other interests include travelling, technology and cooking.

Linsey was born and raised in Antwerp, Belgium. She has a background in Occupational Therapy, a field she has worked in for five years. At the age of 30 she decided to explore other career opportunities, allowing her to work and travel around Spain for 7 (warm!) years. At her last job in Barcelona, she had the opportunity to develop a career and passion for HR and people. In the midst of Brexit and the pandemic, she decided to follow her heart and moved to London. She is enthusiastic and focused on making the business a happy place where people feel valued and want to work. After work, you can find her having a drink with friends or catch her reading a book while enjoying the sun.

Bhumika is a data marketer who brings a unique blend of analytics and creative flair to her work. Graduated with an MSc in Strategic Marketing from Imperial College Business School, she has driven impactful initiatives previously at Tableau and Oxford University Press. With a robust technical toolkit and a keen eye for customer insights, she is committed to pushing the boundaries in her role at StoryTerrace.

Outside the office, you would often find her exploring new culinary skills or trying to crack a Sudoku puzzle.